Third Stream Steps

There are three steps which make up The Third Stream:

1. Measure: Approach based on metrics to be data-informed. Using the metrics that really matters to have actionable information and knowledge.
2. Learn: Getting insights from data, learning from end users and the market through planned experiments and product results.
3. Act: When needed, defining actions to adapt and evolve the services the product offers to meet user needs, aligned with business vision and strategy.