Your go-to guide to answer the question:
“What happens after we ship a feature?”

Creating Winning Products Through Outcome-Driven Development

The Third Stream is a pragmatic reference guide for Product people who want to shift to more outcome-driven approaches to product creation. The book is packed full of ideas, stories and patterns, to move beyond theory to concrete practice.

Revolutionise the way you work and create lasting impact. Get your paperback or ebook copy of The Third Stream today!

The Three Streams of Product Development

When we talk about value streams, we often talk about Discovery (First Stream) and Delivery (Second Stream). However, there is a Third Stream that happens after software is shipped – where we focus on Measuring, Learning and Acting. This book introduces the principles, patterns and practices around The Third Stream.

6 principles

  1. Value-driven = Business Value + User Value
  2. It’s not linear
  3. Development, not just Delivery
  4. Shifting the Development Team Left
  5. Done is never done forever
  6. Validated learning is useless without taking action from it

3 steps

  1. Measure
  2. Learn
  3. Act

The Authors

David Denham

Coach of outcome-driven Product teams at Workday. Founder of the Product Elevation community.


Dionatan Moura

Agile Coach Specialist working for the Global Transformation Office in a Global Fortune 500 company.


Creative Commons

Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
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