“What happens after we ship a feature?”

Patterns for outcome-driven products

The Third Stream is a pragmatic reference guide for Product people who want to shift from project-led to product-led approaches, packed full of ideas, inspiration, stories and patterns to help you make the pivot.

¹ It’s free for you to enjoy until the book is complete

The Three Streams of Product Development

When we talk about value streams, we often talk about Discovery (First Stream) and Delivery (Second Stream). However, there is a Third Stream that happens after software is shipped – where we focus on Measuring, Learning and Acting. This book introduces the principles, patterns and practices around The Third Stream.

6 principles

  1. Value-driven = Business Value + User Value
  2. It’s not linear
  3. Development, not just Delivery
  4. Shifting the Development Team Left
  5. Done is never done forever
  6. Validated learning is useless without taking action from it

3 steps

  1. Measure
  2. Learn
  3. Act

The Authors

David Denham

Coach of outcome-driven Product teams at Workday. Founder of the Product Elevation community.


Dionatan Moura

Agile Coach Specialist working for the Global Transformation Office in a Global Fortune 500 company.


Creative Commons

Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
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